E-CommerceConfidential e-commerce businessMulti-phase delivery

E-commerce platform modernisation

A growing online retailer needed to replace a legacy storefront that was difficult to evolve and frustrating for mobile customers. Client identities and identifying project details are withheld to respect confidentiality. These summaries describe the delivery approach and are not independently audited performance claims.

Client identities and identifying project details are withheld to respect confidentiality. These summaries describe the delivery approach and are not independently audited performance claims.

E-commerce platform modernisation

The Challenge

The existing application combined catalogue, checkout, and operational logic in a single legacy codebase. Slow page loads, a long checkout journey, and limited product discovery made it harder for the team to improve the customer experience safely.

Our Solution

We planned a staged rebuild around a modern storefront, a headless commerce architecture, and an accessible mobile-first checkout. The delivery included performance budgets, search and recommendation foundations, and a release process that let the client validate changes incrementally.

The Results

Faster

Storefront experience

Simplified

Checkout journey

Mobile-ready

Customer experience

Personalised

Product discovery

The resulting platform gave the team a faster, more maintainable customer experience and clearer foundations for testing checkout improvements, personalisation, and content. Specific commercial metrics are intentionally not published.

Technologies Used

React frameworkType-safe application layerHeadless commerceRelational databaseCaching layerCloud delivery

The team helped us turn a complex rebuild into a practical sequence of decisions and releases.

C

Client stakeholder

Chief Executive Officer

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