Real Estate SEO Domination
PropVista UAE, a premium real estate brokerage, was invisible in organic search despite spending heavily on paid advertising. They needed sustainable organic traffic to reduce their dependency on expensive PPC campaigns in the competitive Dubai and Abu Dhabi property markets.
The Challenge
PropVista had zero first-page rankings for any high-value property keyword. Their website had critical technical SEO issues, thin content, and no backlink strategy. They were spending $50K/month on PPC just to stay visible, with a diminishing ROAS.
Our Solution
We executed a comprehensive SEO overhaul: technical audit and fixes, creation of 200+ location-specific landing pages, a digital PR campaign that earned links from top property publications, and implementation of structured data for rich snippets in property searches.
The Results
320%
Organic Traffic Growth
#1
Keyword Rankings
85%
Lead Increase
4.2x
ROAS
Within 12 months, organic traffic grew 320%, they achieved #1 rankings for 45 high-value keywords, and leads from organic search increased 85%. PPC spend was reduced by 60% while total leads actually increased.
Technologies Used
“We went from invisible to dominant in organic search. The ROI on Mernpearl's SEO work has been incredible — we've cut our ad spend by 60% and we're getting more leads than ever.”
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