Automotive Brand Digital Campaign
AutoTech Parts GmbH, a German automotive parts supplier, was struggling to expand beyond their traditional dealer network into direct-to-consumer sales across Europe. Their digital presence was minimal and their marketing was limited to trade publications.
The Challenge
AutoTech had no digital marketing infrastructure, no e-commerce tracking, and no understanding of their online customer journey. Their CPA for online leads was 3x the industry average, and they had zero social media presence in a market where competitors were dominating.
Our Solution
We built a full-funnel digital marketing strategy: Google Ads campaigns targeting high-intent automotive parts keywords across 5 European markets, a LinkedIn and Instagram content strategy showcasing their engineering expertise, and a content marketing hub with technical guides that established thought leadership.
The Results
4.5x
ROAS
62%
Lower CPA
1.2M
Impressions
340%
Lead Growth
Within 6 months, ROAS hit 4.5x, CPA dropped 62%, and they generated 1.2M impressions across channels. Leads grew 340% and the direct-to-consumer channel now accounts for 28% of revenue.
Technologies Used
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